At Blissboutique E-Commerce Private Limited ("we," "our," or "us"), owners of Azpirefusion, we are committed to upholding the highest standards of user (“you” or “your”) privacy. This Privacy Policy explains how your data is collected, why it’s needed, and how we use and protect it while offering you a refined shopping experience for men’s and women’s apparels and accessories.
By accessing or making purchases through our platform, you accept the practices outlined in this document.
This policy is regularly revised to remain compliant with legal frameworks and to reflect current standards in digital privacy.
What We Collect from You
Information at a Glance
We may gather the following personal and technical information during your interactions with our site:
Name, address, mobile number, and email during checkout or registration
Browsing behavior, style preferences, and product interest
Payment data (handled securely via verified channels)
Technical data including device type, operating system, and IP address
Where the Data Comes From
Your data reaches us through:
Account creation, order placement, and direct communication
Cookies and analytical tools during your website visit
Third-party services like payment gateways and delivery partners
Why We Ask for This Information For a Polished Experience
We use this data to:
Process your purchases and arrange timely deliveries
Offer support when needed and solve issues without delay
Recommend products based on your interests
Tailor your navigation, shopping cart, and experience
To Improve and Protect
Additionally, it helps us:
Strengthen our website performance
Monitor for fraudulent behavior and unauthorized access
Develop better features that reflect user needs
How We Use Your Information
We utilize your information in the following ways:
To process orders and dispatch apparels and accessories on time
To provide support related to your account or purchases
To send you updates on offers, product launches, or collections based on your preferences
To analyze customer behavior and trends for website upgrades
To secure the platform and address vulnerabilities proactively
We aim to deliver convenience with care, not clutter.
When We Share and Why
Your information may be shared under the following limited conditions:
With third-party vendors involved in order processing and payment handling
With delivery services to ensure your apparels and accessories reach you on time
With analytical service providers to improve performance and functionality
With legal or governmental authorities only when required for compliance
We never rent or sell your personal information to advertisers or external marketing agencies.
Safeguarding Your Data
How We Keep It Safe
Your data security is a non-negotiable standard. We implement:
SSL encryption for safe payments and browsing
Ongoing system monitoring for any unauthorized access attempts
Firewalls and best-in-class tools to maintain integrity
Role-based access control across our internal teams
What Happens If There’s a Breach
In the rare event of a security incident, we will:
Inform affected users at the earliest
Initiate protective actions without delay
Collaborate with authorities if needed
We’re vigilant so your data remains protected, 24/7.
How Long We Keep It
We retain your data only for 8 to 12 months, depending on the purpose and activity. Once that time has passed, your data is either deleted securely or anonymized for internal insights.
In some cases, certain data may be retained longer if required for business or legal compliance, but it is handled with utmost care throughout.
External Connections and Links
Our website might include links to other websites for convenience, including payment processors and logistic partners. These external sites are governed by their own privacy policies.
We encourage reviewing their policies, as our responsibility is limited to the data collected on Azpirefusion only.
Understanding Cookies
Cookies are small files placed on your device to enhance your online journey. We use them to:
Store items in your shopping cart
Remember user preferences for faster checkout
Offer personalized suggestions
Improve site speed and navigation based on usage
You can manage cookies through your browser settings. Declining cookies may limit some features, but it won’t stop you from browsing or buying apparels or accessories.
Legal Jurisdiction
This Privacy Policy is governed by the laws of India. Any dispute related to your data or this policy will fall under Indian jurisdiction.
We comply strictly with all applicable Indian data protection laws to ensure your privacy is respected.
Policy for Minors
Our store is curated for individuals who are 18 or older. We do not knowingly collect data from users under the age of 18. If any such instance comes to our notice, we immediately delete the related information.
Parents or guardians are encouraged to supervise internet use to prevent unintentional data sharing by minors.
Your Privacy, Your Rights
You have the right to:
Access your data at any time
Request corrections or updates
Ask for certain data to be deleted
Receive a copy of the data we hold
For any such request, reach out to our customer support, and we will respond promptly and respectfully. Your rights matter, and we’re here to uphold them.
Revisions and Notifications
We may update this policy at any time, without prior notice, in response to legal, technical, or operational changes. Significant updates will be announced through email or via a notice on our site.
By continuing to use our services after changes, you confirm your acceptance of the updated policy.
These updates help us adapt, improve, and align with evolving standards while keeping your data protection at the forefront.
Talk to Us
If you have any questions about this Privacy Policy or how your data is handled, feel free to reach out:
blissboutiqueecommerce@gmail.com
We’re always here to assist and ensure your shopping journey stays stylish, private, and protected.
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