COOKIE POLICY   

Blissboutique E-Commerce Private Limited ("we," "our," or "us"), the proud owner of Azpirefusion, prioritizes user (“you” or “your”) shopping ease and personalized browsing experience. To make this possible, we use cookies - digital crumbs that help us tailor your time on our site.  

By continuing to use our website, you agree to the usage of cookies in line with this policy. If you’d rather not have cookies stored, you may adjust your browser settings at any time.    

What Are Cookies and Why They Matter  

Cookies are compact files placed on your device when you visit a website. They don’t take up much space, but they carry big benefits:  

• Help us remember your browsing preferences    
   
• Allow your login and cart details to persist between visits    
   
• Provide a consistent and intuitive user experience  

Cookies in Action: How They Help You    
1. Creating A Seamless Journey  

Cookies monitor your selected filters, recent visits, and preferred language, making return visits more personalized. 

2. Smoother Checkout Process  

Previously entered information can be remembered to help speed up repeat purchases.    

3. Intelligent Product Suggestions  

We use your browsing patterns to present apparels and accessories most likely to match your style.    

Keeping the Site at Its Best  

Cookies are also our backstage tech team. They help us:  

• Detect issues like broken links or slow-loading pages    
   
• Understand how you interact with different sections of the website    
   
• Refine navigation and structure based on user behavior  

This helps us keep things running flawlessly for all users.    

You're In Control  

You can manage cookie permissions in your web browser settings. Here’s what to keep in mind:  

• You may disable non-essential cookies if preferred    
   
• Some features (like remembering preferences) may not function without cookies    
   
• Browsing is still possible, but full personalization may not be available    
   
• Certain necessary cookies cannot be disabled, as they ensure the site runs properly  

Types of Cookies We Utilize  

We rely on different types of cookies, each with its own role in enhancing your experience:  

• Essential Cookies – Crucial for tasks like login, cart management, and navigation    
   
• Performance Cookies – Monitor website visits, loading times, and interaction flow    
   
• Personalization Cookies – Tailor the site based on your past visits and interests  

While cookies don’t store sensitive personal data, they allow us to serve you better.    

Cookies That Power Marketing and Insights  

Cookies also help sharpen our marketing tools and better understand user behavior. These cookies:  

• Collect insights on how users interact with various parts of the site    
   
• Guide us in displaying products and offers that suit your preferences    
   
• Assist in optimizing layouts, visuals, and content flow    
   
• Inform our marketing choices and allow campaign improvement over time  

We are committed to using these cookies responsibly, with user privacy in mind.    

Policy Changes and Your Continued Use  

We may revise this Cookie Policy from time to time to reflect updates in how cookies are used or shifts in technology.  

• All updates are published on this page    
   
• Revised policies become active immediately once posted    
   
• Continued usage of the website signifies your agreement to the new policy  

We encourage revisiting this page occasionally to stay informed about how cookies may impact your browsing.